2. First Up, We Want You to Know This:
You control your personal information on the LevelUp platform. We will never disclose your email address, transaction history, or other information to any Merchant or any other third party for their marketing purposes without you first authorizing that Merchant or third party to access such information. This allows you to use the LevelUp Service and LevelUp platform without receiving a whole lot of direct marketing you don't want.
All companies that you do business with choose whether and how they want share your personal information. Federal law gives you the right to limit some, but not all, of that sharing. Federal law also requires companies to tell you how they collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
4. What Information Do We Collect?
Personal Information: LevelUp collects some of your identifying information in connection with the Service, depending on how you use the Service. When you create a LevelUp User Account (whether through a LevelUp App or LevelUp website), pay with LevelUp, engage in a Program, submit content to LevelUp, complete a survey, send us feedback, request information about the Service, apply for a job, or sign up for special offers from third parties, LevelUp may collect information from you, which could include the following (collectively, "Personal Information"):
first and last name
date of birth
merchant transaction data (including the amount, date, and location of the transaction, the amount of credit earned and redeemed, and the identity and amount of items purchased), and
information related to your payment instruments, such as expiration date and authentication codes or related information.
You do not have to provide Personal Information to LevelUp, but you may not be able to take advantage of all features of the Service if you do not.
Financial Information: In order to use the Service and the LevelUp platform in connection with payments to merchants, you will need to link a payment instrument, such as a debit or credit card account number, to your LevelUp User Account ("Financial Information"). LevelUp will only collect Financial Information from Users using a secure, transparent pass through to our third-party data vault and payment gateway provider, and LevelUp will never store your Financial Information itself. LevelUp and its providers maintain compliance with all laws and rules protecting the privacy of your financial information, including the Payment Card Industry Data Security Standard (PCI-DSS).
Web Tracking Information: LevelUp and its third-party service providers may use web tracking technologies, such as cookies, web beacons, pixel tags and clear GIFs, to collect data related to usage of the Service, the Programs, and web and email marketing conducted by or on behalf of LevelUp. Such data may include:
the address of the websites you visited before and after you visited the Service,
the type of browser you are using,
your Internet Protocol (IP) address, and
what pages in the Service you visit and what links you clicked on.
In order to collect Web Tracking Information and to make your use of the Service more efficient, we may store cookies on your computer. LevelUp and third party contractors engaged to provide services on behalf of LevelUp ("Contractors") may also use web tracking technologies that are placed in web pages on the Service or in email communications to collect information about actions that users take when they interact with the Service or such email communications. Web Tracking Information is not correlated by LevelUp to individual users. Some Web Tracking Information may include data, such as IP address data, that is unique to you. You may be able to modify your browser settings to alter which web tracking technologies are permitted when you use the Service, but this may affect the performance of the Service.
5. How Does LevelUp Use and Share Your Information?
All companies need to share customers' personal information to run their everyday business. In this section, we explain the reasons that companies can share their customers' personal information; the reasons LevelUp chooses to share information; and whether you can limit this sharing.
Personal Information: LevelUp will use and store your Personal Information to deliver the LevelUp Service to you (including charges, receipts, rewards tracking, and system notifications); to market customer rewards to you; to improve our products and services; to investigate (and remedy) fraudulent or allegedly fraudulent activity; and to perform aggregated data analysis. Additionally, any Personal Information that we collect via Facebook will be used for registration and open graph posts.
LevelUp does not sell or rent its mailing list, and we will not disclose your email address to any third party for marketing purposes, unless you specifically authorize a third party (such as a LevelUp Merchant) to access your information. LevelUp will disclose your Personal Information to third parties only in the following limited circumstances:
When use the LevelUp Service at a Merchant, LevelUp may disclose your partial name (first name and last initial, but not your email address) to the associated Merchant to aid in the utilization process and loyalty program tracking;
LevelUp may allow our Contractors, who are performing marketing services, delivering goods, administering promotions, analyzing data and usage of the Service, processing credit card payments, operating the Service or providing support and maintenance services for the Service, or providing customer service, to access Personal Information. We require Contractors to use the Personal Information they access only in connection with the services they perform for us, and never for any marketing or other purposes.
LevelUp will permit access to your Personal Information by a Merchant or third-party that you specifically authorize to access your information, either by granting a party's request for permissions in your LevelUp App, or by downloading and logging into a Merchant LevelUp App with your LevelUp credentials, which grants to the Merchant providing the LevelUp App permission to access your Personal Information, including the email address you use to log in, and your transaction history. You can revoke access permissions granted to any Merchant or other third-party at any time by logging in to the LevelUp website at: https://www.thelevelup.com/login; and,
If you are a winner of a Merchant or LevelUp sponsored competition (as detailed in the Applicable Contest Terms), we will share your contact information for purposes of prize fulfillment only.
Financial Information: LevelUp will only ever use your Financial Information for the purpose of submitting an authorized charge to your payment instrument. Financial Information is never provided to LevelUp in unencrypted form, or stored by LevelUp. Your Financial Information is never disclosed to third parties, including LevelUp Merchants, other than LevelUp's data vault and payment gateway provider.
Aggregate Information: LevelUp may also use Personal Information to create aggregated data for analytical purposes. This statistical information does not contain any individual identifying information or contact information and is used to understand our customer base as a whole and to better serve our market. LevelUp reserves the right to share such aggregated, non-identifiable data with 3rd parties.
Web Tracking Information: LevelUp uses Web Tracking Information to administer the Service and to understand how well our Service is working, and to develop aggregate, statistical information on usage of the Services. LevelUp may disclose Web Tracking Information, without individual identifying information, to third party advertisers and advertising agencies, Merchants, and Contractors, in order for LevelUp and such third parties to analyze the performance of the Services and the behavior of users, to operate and improve the Service.
Email Communications: If you create a LevelUp User Account and provide your email address, we will send you administrative and promotional emails concerning the LevelUp Service and LevelUp platform, including new features, promotions, Programs, and rewards. If you wish to opt out of promotional emails, you may do so by following the "unsubscribe" instructions in the email, by contacting LevelUp Support, or by editing your LevelUp User Account settings as described below. All LevelUp Users receive administrative emails. If you wish to opt out of administrative emails, you must delete your account entirely and cease use of the Service.
6. Privacy Settings/Opt Out
If you would like your Personal Information permanently removed from our database, or your Financial Information removed from Levelup's data vault provider, please contact us at email@example.com or 1-855-538-3542. We will promptly disable your LevelUp User Account and you will no longer receive email from LevelUp. Your removal from the mailing list or database will not remove records of past transactions or delete information stored in our data backups and archives, as required by law. Data on past transactions and data stored in backups and archives will be deleted in the normal course of LevelUp's business. You may elect to opt-out at any time after registering for the LevelUp service.
7. Third-Party Apps
The LevelUp platform enables any third-party to develop applications, software, and websites that can access the LevelUp platform on your behalf, with your permission. You may also be offered services, products and promotions provided by third parties as part of your use of any LevelUp App.
8. Access and Updating of Information
LevelUp encourages you to view your transaction history, and review and amend your email address or contact details, in the LevelUp platform at any time. Please contact us by sending an email to: firstname.lastname@example.org or by using your settings panel in your User Account accessible at: https://www.thelevelup.com/.
Security: We use reasonable security precautions to protect the security and integrity of your Personal Information in accordance with this Policy and all applicable laws. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of hackers and other unauthorized third parties.
Children: LevelUp does not knowingly collect or maintain personally identifiable information from persons under 13 years of age, and no part of the Service is directed at persons under 13. If you are under 13 years of age, then please do not use the Service. If LevelUp learns that personally identifiable information of persons less than 13 years of age has been collected without verifiable parental consent, then LevelUp will take the appropriate steps to delete this information. To make such a request, please contact us at email@example.com.
10. Google Analytics for Display Advertisers
LevelUp uses remarketing to advertise across the internet. Along with the Google Analytics cookie, the DoubleClick cookie is collected by Google Analytics based on your browsing history. This optimizes your ad exposure to be more targeted to your interests throughout the Google Display Network. This feature can be even more personalized, by letting you customize which ads you see. LevelUp follows the Google AdWords Remarketing Policy, as well as Google's restrictions for sensitive categories. If you decide that this isn't for you, feel free to visit this page to opt out.
11. USA Patriot Act Notice to Merchants
To help the government fight the funding of terrorism and money laundering activities, federal law requires financial institutions to obtain, verify, and record information that identifies each person who registers for a Merchant Account with LevelUp. Merchants will be required to provide such information to the satisfaction of LevelUp prior to establishing a Merchant Account.
Effective Date of this policy: Oct. 8, 2014